Definition: Reframe the problem or challenge, using a metaphor or analogy to yield a clear direction regarding how to approach the task (for example: “a personal music player is jewelry” metaphor sparked creativity in the idea generation phase that led to the iPod).Redefine the scope or parameters of the problem or challenge. Ideation: Strategically select and effectively employ idea generation strategies.Use comparison or analogy to form new or unique connections, making the strange familiar, or the familiar strange.Creative Investigation: Ask sophisticated, open-ended questions about other problems or approaches that lead to the generation of original ideas.
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