But in Japan, it’s a different story. The Japanese enthusiast has dozens of men’s fashion magazines at his disposal, which cover a wide range of styles and are unabashed in their focus on style. Many young raw denim enthusiasts don’t realize that the sort of Japanese brands hallowed by Superfuture or Style Forum are not mainstream, cutting-edge Japanese fashion but actually a small and specific subculture. As a result, one might be baffled to explore a Japanese convenience store or book store, finding numerous magazines with no seemingly no relevance to denimheads.